Illustration by Alex Castro / The Verge
Microsoft has been talking about plans for an Xbox mobile gaming store for a couple of years now, and the company now plans to launch it in July. Speaking at the Bloomberg Technology Summit earlier today, Xbox president Sarah Bond revealed the launch date and how Microsoft is going to avoid Apple’s strict App Store rules.
“We’re going to start by bringing our own first-party portfolio to [the Xbox mobile store], so you’re going to see games like Candy Crush show up in that experience, games like Minecraft,” says Bond. “We’re going to start on the web, and we’re doing that because that really allows us to have it be an experience that’s accessible across all devices, all countries, no matter what and independent of the policies of closed…